Burger King handed the choice of their next Whopper build over to their fans, and in this installment we were handed the opportunity to promote The Crispy Onion Whopper.
PAID
The entire campaign of Whopper By You aimed to make the fans the celebrities. So our Paid OLV’s did exactly that, showing the “creators” of the Crispy Onion Whopper in celeb inspired vignettes.
We built our sets, we casted the perfect talent to bring our stories to life and got to it…
Whether it be Celebrity bag signings
Or a “What’s In My Bag” inspired introduction to the new whopper build. We casted, styled and shot them to make sure our story hit home.
We even remixed some of the broadcast spots with custom Voice Over to share with fans and followers on our social channels.
ORGANIC SOCIAL
We had to kick it off in a way that felt, so we started with a movie credits style announcement.