Google for Creators
Google for Creators
Google for Creators is a platform built around supporting creators of every niche, whether it’s a full time gig or just a hobby. As a team our job was to inject some more life into their social channels
How we started:
Where we took it:
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A collaboration with Denny Balmaceda putting together a look book featuring some of his content, in honor of NYFW. Working with Stephen Henderson on design!
This wasn’t just a step in a new direction for our content, but this was our first move towards building a whole new design system out of what we had been given.
Role: Concept and Art Direction, Influencer Sourcing.
Sophie Gouk: MUA and Beauty Content Creator
We collaborated with Sophie Gouk, MUA and former contestant on make-up competition show, Glow Up; to create a scroll stopping transformation video for Halloween.
Google Left Bread Cookie Recipe:
What do you do?
We kept re-imagining, looking at popular content trends and nostalgic visual styles to keep creating the world of Google for Creators for our Audience.
In with the new…
We started a content overhaul. We activated on discord, putting on a community led game night in partnership with Jackbox games. We pushed for animation, and we told more creator led stories.
Create by Day Game by Night: Design by Stephen Henderson. Art Direction by Me
Chaotic Bunny Tweet: Design and Art Direction by me
Art By Jay: Design by Stephen Henderson, Art Direction by me.
