NARUTO X BURGER KING

Naruto, an iconic anime that had a role in the childhoods of many an anime loving adult, launched it’s toys in the US in partnership with Burger King.

So it was our job to make sure it grabbed some attention.

So how did we tease it?

We went with something that was iconic to the franchise, something that fans could pick up on immediately. His silhouette set to a track that was sure to inspire some fandom frenzy from true Naruto OG’s.

Then we leaned even further into the fandom hype, we put together a sizzle reel highlighting the toys and pushing our followers to grab theirs before supplies ran out.