At a season low for the Bengals, Ja’Marr Chase brought the team a come back with three touchdowns, 15 receptions (a franchise single-game record), and nearly 200 yards.
And after it was all over, when asked about how he did it; Ja’Marr had one statement to make in an interview that launched this entire campaign into action:
“7-ELEVEn. Always Open”
ECD: Cuanan Cronwright & Leo Barbosa
CD: Jake Reilly & Byron Wages
Art Direction: Byron J. Edge
CW: John Dillon IV
Here the Art Direction oversight came in through the photography, the product placement and bringing the storefront re-brand to life
THE REBRAND
Ja’Marr said he was always open like 7-Eleven. So we decided we wanted to be just like him
THE TUNNEL WALK
The pre-game tunnel walk is iconic, So we figured; let’s stage a photoshoot right there with a 7E shirt just to make our point.
AWARDS + RECOGNITION:
2024 Cannes Lions (Silver x2, Bronze, Shortlist x6)
2024 Gold CLio - Real Time Social Media Activation
2024 Bronze Clio - Media
2024 One Show Silver - Social Media
2024 D&AD - Graphite Pencil, Wood Pencil
2024 LIA - Gold, Silver x2, Bronze, Finalist x2
2024 Kinsale Shark - Silver
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